Marginal Social Cost Explained
The marginal social cost associated with the production and consumption of some goods and services is large enough that it deserves action by the government to correct it. The free-market will not account for costs that are external to sellers/buyers, meaning that it will generate sub-optimal outcomes when these costs are significant.
Social costs accrue to third parties, e.g. when pollutants harm the natural environment to the detriment of us all, and are not included within the firm's price that it charges its customers. For example, if pollutants build up in a river and destroy the fish in that river, then the costs are borne by the fishermen who will be unable to catch fish.
By including these 'external costs' within the full costs of production calculation, an industry can move towards a more socially beneficial outcome. If it does not, then there will be a 'deadweight loss' for society as a whole.
This is best illustrated with the use of a graph.
Marginal Social Cost Graph
On the left-side of the marginal social cost graph we analyse the price/output choices of a competitive profit maximizing firm within a larger industry. The right-side of the graph analyses the industry as a whole.
As in a typical competitive industry, an individual firm has no control over prices and simply adjust its output to the level at which its own marginal cost curve intersects the price line (p). At this point any further unit of output can only be produced at a higher cost than it can be sold for. This output level occurs at q as illustrated.
The industry price is determined by the intersection of the industry marginal cost curve, i.e. the supply curve or MC=S curve, and the industry demand curve (D), as illustrated on the right side of the graph. This results in an industry output level of Q, but this is not the optimal level of output because the external cost to third parties has not been accounted for.
The industry's marginal social cost curve intersects the demand curve at an output level of Q*, and at this optimal level of output the price charged per unit of output should be P*.
The original price/output point results in a deadweight loss (DWL) to society as illustrated by the red shaded area on the right-side of the graph.